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OGC Extended Essay: Business

Business: Overview

An extended essay (EE) in business management gives students an opportunity to carry out in-depth
research in an area of personal interest related to business management.

The EE gives students an opportunity to develop research skills by:

  • reviewing business theories, concepts and principles
  • critically analyzing their use and application in the business world and their resultant impact on business activity.

The EE requires the application of business management theories, tools and techniques to produce a
coherent and structured analytical essay
that effectively addresses the research question.

 

Requirements for a Business EE

The Subject-Specific Guidance page for your chosen subject is THE KEY to ensuring your paper meets the requirements. Print, highlight, and annotate this page and pin it above your desk!

The Command Terms are the key terms and phrases used in examination questions. Use these in your essay ti indicate a strong background in your subject

The Subject Reports give an overview of what EXAMINERS have said about makes a successful paper in the subject. It's smart to read these over to know what the examiners are looking for.

Research Questions for Business

Review the questions below

  • Which ones will be most successful?
  • What ideas do the questions spark for you?

 

Sample Questions, scoring A or B

  • How far could one argue that Starbucks' marketing strategies have significant roles on its success in expanding into China? 

  • How successful is Burberry's approach to establish brand recognition through a digital platform? 

  • To what extent can VINFAST compete in the Vietnamese automobile market?

  • To what extent was the acquisition of Pixar by The Walt Disney company attributed to Disney's growth? 

  • To what extent has Apple’s brand equity led to its market leadership over Samsung in the premium smartphone market? 

 

Research Questions from other international schools

  • To what extent has the benefits offered by XYZ International School helped them retain staff?
  • To what extent was Apple Inc.’s acquisition of Beats Electronics, LLC an effective growth strategy?
  • To what extent has Apple Inc.’s prioritization of product innovation and advertising led to sales of iPhone X?
  • To what extent Does the WeChat Application in Tencent's Business Model Play a Role in its Success?
  • To what extent has Samsung's acquisition of Harman Kardon helped in increasing revenue and access to new markets?

Past Papers: Why Read Them?

  • See common structures, methodologies, use of command terms and other subject-specific vocabulary
  • Notice the difference between successful papers AND papers that were less successful
  • Read the examiner comments on scored papers and their reflections to note what worked and what didn't

 

Business Management Papers

Datasets

Global Data and Statistics

Country Profiles

via Business Research Guide, Akron University